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Fashion invades the streets of the Tuscan capital

Following the great success of the first two editions, a third edition of Vogue Fashion’s Night Out is set to start on 17 September.

The event, which started in 2009, is dedicated to shopping and fashion and will be hosted again in the Tuscan capital, as a homage to fashion.

The biggest fashion brands with boutiques in the historical centre will be creating dedicated pop-up stands and cultural events, cocktail parties and concerts, with shops open until 11pm, to give you a chance to shop at unusual times and to enjoy the shopping experience in an alternative and creative way.

Every year the Vogue Fashion’s Night Out involves an increasing number of countries and thousands of enthusiasts taking part, with 300 thousand in Milan and Rome alone during the 2014 edition.

Vogue Fashion’s Night Out came about with the aim of celebrating fashion and giving impulse to business but it also offers an opportunity to participate actively in charity projects.

From its first edition, the many brands that took part in the event have produced limited editions of VFNO items, with profits going to a number of charity projects.

This year the profits will be given to the European Institute of Oncology to contribute to research development at the Meyer Hospital in Florence.