The men’s style for the city and nature
Zegna’s soul is located at the heart of the Biella Alps, in the Zegna oasis. This natural park stretches from Trivero, the village where Ermenegildo Zegna founded his wool mill in 1910, and reaches the peaks of Bielmonte. The Zegna Oasis owns 500,000 conifers and hundreds of rhododendron and hydrangea plants that complete the splendid alpine panorama. A significant territorial rearrangement has rethought man’s relationship with mountains and nature, which are carefully preserved. Today the Oasi Zegna is an open air workshop for the new generations, and an ideal place for families, children and sportpeople to practice activities surrounded by nature, fully respecting the environment all year round.
The Zegna oasis is the symbol of the confrontation between man and nature, a continuous comparison that distinguishes the Ermenegildo Zegna collections. The spirit of outdoor life meets a sartorial evolution, where technology and tradition give birth to a new expression of winter couture. The finest cashmere was created taking inspiration from the beauty and colours of the unspoiled Oasi Zegna. Ermenegildo Zegna’s fashion is a tribute to the nature reserve with its trees, leaves, wood and fruits.
Zegna wool mill is perfectly integrated with the wonderful environment of the Trivero area, using traditional techniques to produce a unique quality cashmere, reaching new levels of comfort. The tea leaves, the turmeric flowers and the acacias are the essence of the colours produced for the Zegna collection.