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How to wear it in winter

White is synonymous with purity, but also integrity and freedom. The winter colour par excellence pervades the collections of the best brands at The Mall Firenze.

Coach, Moschino, Philipp Plein and many others. These big names have chosen white for their winter collections. Accessories, bags and shoes are tinged with the hue that is the sum of all colours. It symbolizes NASA, which contrasts with the deep black of space as a continuous source of inspiration to carry on exploring. White comes dotted with metal decorations and skulls for Philipp Plein, who has made these elements his unmistakable trademark, giving them a tactile and material component that contrasts with the usual evanescence of white, and positioning himself strategically at the opposite end of white’s typical connotation of innocence.

White nonetheless defies conventions, especially when combined with bags and accessories, and has been decreed as one of the trendy colours for this winter. The iconic bag with handles by Coach is a classic that instantly turns white into winter. The soft leather gives this structured bag a delicate lightness and rich texture. The details on the edges and the golden rivets enrich the nuance of an urban character. White is like a burst of irony, especially if it serves as background for graphics and decorations as in Moschino’s accessories. A brand with an energetic and creative feel, the colours in the accessories are often combined in a studied way. Matching shoes is not easy, especially for those who are not very familiar with multicolour, but in this case white is a grand alternative in Moschino’s world.