Tradition and innovation in perfect English style
For 150 years, Burberry has been the very symbol of traditional craftsmanship, design and innovation, with perfect English style. In the course of more than a century, Burberry and its fabrics, trench coats and iconic garments have made the company’s unmistakable style famous the world over.
In 1856 Burberry began its story in the fashion world with the first Thomas Burberry shop in Basingstoke, in the south of England. Within a few years, customer numbers grew and the shop was extended, becoming a large department store in 1870. In 1880, Thomas Burberry created his gabardine, a revolutionary, indestructible fabric, leading the Burberry brand to become a veritable British institution by the start of the 20th century. Burberry became the official supplier for the great polar expeditions and for the British army during the First World War, leading it to invent its iconic trench coat. Today, like then, Burberry trench coats continue to be made in its Castelford factory (north of England) where each one takes about three weeks to finish.
Over the following years, the brand imposed its style and tartan became an unmistakable hallmark of the brand. Burberry’s success spread across the Atlantic to Hollywood, where Humphrey Bogart and Audrey Hepburn made it famous in cult films like Casablanca and Breakfast at Tiffany’s, while back at home, it became the official purveyor to Her Majesty Queen Elizabeth II.
At the end of the 90s, Burberry continued to innovate the fashion world, focusing on communication and photography, thanks to some successful collaborations. One such important relationship is that with photographer, Mario Testino who is back with Burberry for 2016 to celebrate the best of English art and creativity, merging the original illustrations by English artist Luke Edward Hall and portraits by Mario Testino.
The protagonists of this Burberry campaign are model Edie Campbell and actor Callum Turner, to celebrate the new collections for men and women, featuring the iconic Heritage Trench and The Patchwork bag.