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How to dress on the most romantic day of the year

On Valentine’s Day you can pull out all the stops. No matter where you go to dinner or how you spend the most romantic night of the year, it is crucial that your outfit gives you a new and different look. So make space for novelty, colour and patterns to conquer your Valentine’s attentions.

Emilio Pucci’s elegant collections focus on prints and detailed decorations. Clothes and accessories declare freedom of expression and movement. The endless archive of prints and graphics by the Marquis materialize into new forms and creations that won’t go unnoticed. Petticoats with floral applications and long-sleeved blouses, jackets and 60s trousers can be matched with bright-coloured hand bags. A fluid and positive fashion designed by Emilio Pucci, a master of sensuality and relaxed elegance. The embroideries are precious and transform basic items into every-day specials. The overall effect, however, is of a conscious choice, expressing an idea of a woman who lives outside conventions, who is independent but still looking for love.

An entirely different flavour emanates from Ermanno Scervino’s style for Valentine’s day, suggesting an exuberant and unconventional femininity. The international style of the brand is an ideal choice for a glamorous evening to celebrate love and fun. Thigh-high boots in velvet with high heels in electric blue and cherry red perfectly reinterpret this new style, matched with a must-have bag studded with coloured crystals and decorated with ethnic patterns and precious stones to brighten up your overall look.