The exhibition is dedicated to sustainability and promoted by the Salvatore Ferragamo Museum in Florence. Fashion and environmentally-friendly art are represented by contemporary art works made of alternative materials.
The new exhibit at the Salvatore Ferragamo Museum titled Sustainable Thinking winds its way through the pioneering insights of founder Salvatore Ferragamo and his quest for natural, recycled and innovative materials that give birth to state-of-the-art experiments.
Sustainable Thinking chooses to address a wide audience, taking on the burden and the honour of working on this increasingly urgent and topical issue with a greater attention to the environment as a whole, while speaking the language of fashion, art and unconventional materials.
The exhibition hosts works by international artists and fashion designers who present their personal way of recovering a deeper relationship with nature through inextricable links with technology, the use of organic materials and creative repurposing, while underline the importance of a collective commitment and a conscious and shared way of thinking. Materials become the guiding line of the entire exhibition. The ideal itinerary starts from the research of materials conducted by founder Salvatore Ferragamo in the 1920s which includes hemp, cellophane and fish skin, up to valuable materials that, at the end of their life, are transformed into quality products as part of a circular economy. Installations created with ancient craftsmanship techniques take on the dual role of recycling and resuming manual traditions, both fundamental aspects of sustainability. Materials are intertwined while art links diverse cultural environments. Smart technologies allow for experimentation and become the key to both renewal and a return to nature, intended as a virtuous rediscovery of natural fibres.
Also on display are some of the original shoes created by Salvatore Ferragamo between the 30s and 50s and now preserved in the historical archive of the Maison. The Sustainable Thinking exhibition continues outside the Salvatore Ferragamo Museum with two sections open to the public until July, involving two of the city’s largest museums, Palazzo Vecchio – the Sala delle Udienze, the seat of the Council and symbol of Florence; and the Museo Novecento.