The Christmas set-ups in the two exclusive malls of Florence and Sanremo have begun
In an atmosphere of pure enchantment, the spirit of the holidays lights up The Mall Firenze and The Mall Sanremo with two distinct and original Christmas-themed arrangements, which will transport visitors on a magical journey encompassing both tradition and innovation. Indeed, until 09 January, the Luxury Malls dress not only with lights and decorations, but also with engaging activities and sensorial installations inspired by Christmas.
To evoke the image of a dreamy and mysterious forest, at the entrance staircase, The Mall Firenze welcome guests with a collection of luxuriant fir trees, decorated with classic lights and ornaments, in warm shades of gold and red.
An evocative and photogenic green path continue along the various corridors and bridges, adorned with cascades of garlands and sparkling illuminations. In the same warm and exciting atmosphere, trees guide the customer towards a delicious experience: hot chocolate is served in a picturesque kiosk alongside ginger biscuits.
Christmas at The Mall Firenze then moves to the glasshouse, where taste leaves room for touch thanks to the many festive workshops designed to pamper visitors of all ages. Among bows, ribbons and fabrics with enveloping tones, comfortable velvet sofas and large wooden tables, everyone can enjoy the fun and engaging experiences; from the wreath-making workshop for adults to the gingerbread house one for the little ones. Make sure to stop by the wrapping point, where they will make every purchase from our boutiques unmistakable, embellished with a voluminous red velvet bow, and complete with a characteristic candy cane. At the gifting point, on the other hand, each customer receive a decoration by The Mall Luxury Outlets and then, from 26 December, a tasty stocking full of sweets.
A day of live cooking in the company of a well-known chef from the capital and live concerts by Maggio Musicale Fiorentino will make the Tuscan Christmas calendar even more special.
Finally, for the more social among us, The Mall Firenze offer one-of-a-kind photogenic spots, such as the vintage Fiat 500 with a large Christmas fir tree on the roof to recreate an immersive ‘Made in Italy’ experience. A majestic carousel near the lake is furthermore an attraction of days-gone-by, which with its timeless charm will entertain young and old alike on board its carriages and horses.
At the same time, immersed in the Riviera dei Fiori, The Mall Sanremo presses the accelerator on the more unconventional of the Holidays, with a contemporary Christmas set-up featuring chrome colors, fluid shapes and multisensory paths. Even before entering, a tree decorated in blue and silver chrome spheres with a logo welcome guests. To accompany guests during an exciting Christmas shopping experience, suspended around the different areas of the Luxury Mall are decorations inspired by the neo-pop works of Jeff Koons, alongside the classic balls that become extra-large sculptures, also in blue and silver. An experience that becomes more engaging with every step, thanks to the Christmas mottos and two-dimensional elements placed on the floor wishing visitors ‘Happy Holidays’.
A Christmas with a high rate of innovation, that of The Mall Sanremo, which both surprises and fascinates. Until 09 January, in fact, it is possible to visit the mirrored and reflective surfaces of the 3 experiential Infinity Rooms – immersive installations that transport the visitor into kaleidoscopic universes, suspended between the 5 senses. For the taste, as well as at The Mall Firenze, in one of the exclusive gift-box-shaped rooms, called Candyland, hot chocolate topped with cream and Christmas cookies is served in a welcoming and exquisite setting. A second room, Wrap Your Dream, is instead dedicated to wrapping, also unconventionally, shopping bags, with the addition of a bow made with a chrome balloon. The last room, the Infinity Xmas, is a three-dimensional installation of lights and colors, a usable and immersive space for an unprecedented personal and social experience.
The Mall Luxury Outlets thus inaugurates the Christmas season to the rhythm of beauty, harmony and magic. It does so through unique set-ups, installations and decorations, evoking the true, unmissable essence of the Holidays.