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Summer at The Mall Luxury Outlets


The month of August at The Mall Firenze and The Mall Sanremo sees the Summer Pool Party: a scenic staging curated by event designer Vincenzo Dascanio which will turn the exclusive outlet centres into special places to spend unforgettable time during summer shopping days.


At The Mall Firenze from 12 August, the magic begins at the entrance: multicoloured deck chairs  immediately evoke a summery mood and welcome visitors.

The atmosphere continues on the famous staircase, where the DJ station – with its brightly-coloured platform, striped and fringed awning and fun life rings – will entertain visitors with plenty of music at weekends. Nearby, the cheerful Fresh Welcome stand offers flavoured waters to refresh all palates. Walking on, we come to the central green area: a reproduction swimming pool with a ‘ceramic’ bottom and surrounded by deck chairs will entice visitors to pause and admire their scenic surroundings. A little further on, cascading flower garlands and striped beach huts create the perfect backdrop for a souvenir photo or a moment of relaxation. The journey ends at the lake area with a brightly-coloured camper van converted into a stand: the perfect spot for another photo.


From 7 August, visitors to The Mall Sanremo will be welcomed by an original photo booth inspired by typical beach huts and patterned with flowers: an irresistible location for a first selfie to share on social media or as a souvenir of an enjoyable day out. The second stage of this extraordinary journey is a few steps away: the welcome drink station, also decorated with multicoloured flowers, is the perfect place to sip a cool drink between one store and the next. Here the eye is caught by the fish, octopus, sea horses and starfish that swim among the hoardings and balustrades of the exclusive outlet centre. Silhouettes of female divers on diving boards around the railings accompany visitors to the panoramic terrace with sea views: the magnificent lounge furnished with wooden deck chairs and elegant sun umbrellas is the place to be cooled by the sea breeze and contemplate the endless crystalline sea.


The Mall Firenze and The Mall Sanremo beautiful carefree moments in an Italian-flavoured summer.


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