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Much more than just a motif

Coach’s Signature bags are much more than just a simple motif, they are an integral part of the identity of a brand that has made the history of American fashion. The motif has always accompanied Coach’s collections, although changed and adapted on new bags, prêt-à-porter and lots more.

This modern concept of all-American luxury embodies a dream with stars and stripes that Coach has been carrying on for generations, from the family-run leather workshop up to the global luxury brand under creative director Stuart Vevers.

The signature canvas has always accompanied Coach’s creations, a simple motif that uses the brand logo to mark new styles. Every collection pushes aesthetics a little further, looking towards the future while drawing on the Coach archive creations. To this day, the Coach heritage stands for constant evolution.

New luxury codes tell of new generations who are attracted by garments and accessories that reflect their personality and lifestyle, but which also feed their desire to join the fashion universe. In a continuous exchange of fashion and society, the signature motif remains unchanged in Coach’s world. Bags are distinguished by an identifying and chameleon graphic motif – a sign intended to describe a vision of the world and of society. This opportunity lets us celebrate Coach’s American style through novel editions and continuous updates on the brand’s great classics.