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Selena plays lead role in the 2017 campaign

Selena Gomez is the star of the new Autumn Coach campaign signed by photographer Steven Meisel. She plays lead role in three short movies shot in her New York home. An exceptional testimonial to celebrate Coach’s very American style.

Coach is the modern American luxury brand with a rich heritage rooted in quality and craftsmanship. All over the world, Coach is synonymous with the simplicity and sophistication of New York style. This is why the brand’s collaboration with actress and singer Selena Gomez is so special.

“Selena is a rebellious and romantic dreamer, as well as being a hard worker who thinks seriously about her future” says creative director Stuart Vevers. “I believe she puts us in in tune with a whole generation”. Founded in 1941, Coach has always been emblematic of q preppy American style with an extremely urban, chic and modern look loved by women around the world thanks to its collection of accessories and high quality leather goods. An artisanal approach to leather design has made it unique for the past 75 years.

Prior to working with photographer Steven Meisel, Selena Gomez officially debuted as a testimonial for the American brand, which perfectly reflects optimism and confidence in the future. Wearing leather pumps in Vintage Plymouth Fury 1976, one of the recurring images in Coach‘s advertising campaigns, Selena Gomez symbolizes the American dream. The co-operation between Coach and Selena Gomez will also include a special project related to the design of some products along with executive creative director Stuart Vevers.

Selena Gomez will also partner with the Coach Foundation, which supports Step Up, a national organization dedicated to supporting teenage girls in difficult communities.