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French fashion at The Mall

Quintessential French fashion brands are waiting for you at The Mall Firenze. Come and discover their history and exclusive sense of taste.

Saint Laurent
Founded in 1961, five years later Yves Saint Laurent was the first maison to introduce the concept of luxury prêt-à-porter with the Saint Laurent Rive Gauche collection. Yves Saint Laurent’s creations have always chimed with youth and freedom, making it one of the most sought-after fashion houses of the twentieth century. Over the years, the maison’s revolutionary style has become a cultural and artistic landmark. Its founder – tailor Yves Saint Laurent – imposed himself as one of the greatest designers in the twentieth century with his Saint Laurent Paris brand, offering a wide range of women’s wear, men’s wear, leather goods, footwear, jewellery and eye-wear. In April 2016 Anthony Vaccarello was appointed creative director at the fashion house, and his style strongly recall Yves Saint Laurent’s late soul.

Givenchy embodies glamour, refined elegance, simplicity and style. Hubert de Givenchy, founder of the namesake fashion house, has dressed an impressive list of famous women. From Jacqueline Kennedy Onassis to Princess Grace and Carolina of Monaco, from Greta Garbo to Marlene Dietrich, from Lauren Bacall to Elizabeth Taylor, and last but not least, Audrey Hepburn, his muse par excellence. Thanks to this happy alliance, Audrey has often been dubbed the most elegant woman in the world. The fashion house is now synonymous with aristocratic elegance, sensuality and new romanticism. The founder’s artistic legacy has been passed on to Clare Waight Keller, who was named artistic director in 2017 and is now in charge of the haute couture section and ready-to-wear collections for women and men.