The wild side of femininity: the scent of sensuality.
A tiger lives within every woman. Energetic, regal, confident. The designer Roberto Cavalli understands this perfectly well. His creations have always inspired women to bring out this side of themselves. Not pure aggressiveness, it’s all about soft, vibrant sensuality.
Like the trademark animal-print fabrics of the Florence-based label, its perfume features a vibrant, energetic fragrance, warm with amber notes brightened by pink pepper, with a sweet, fresh heart of orange blossoms, and a striking base note of the Tonka bean. It’ll bring out the fierceness of even the mildest man.
The launch campaign perfectly distills this perfume’s nature, clearly reflecting the kind of woman who inspired it.
Elisa Sednaoui, the face of its new fragrance, is featured in all her dazzling beauty in the ad directed by Johan Renck. She wakes up wrapped in silk sheets. As she gets up, her sinuous movements are matched by the feline steps of a tiger; not threatening, but sure of where she’s going. With her hair blowing freely in the wind, she leaves a party’s guests speechless, seeming to challenge the man sitting on a chair, throwing him her pendant, as if to say that her beauty and character need no accessories to show off their full power.