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History and evolution of an iconic nuance

Purple is an enigmatic, unconventional, creative and spiritual color. A color that is a valid alternative to the traditional colors of summer.

In ancient times purple was used to create the clothes of emperors, priests and magistrates and symbolized power, wealth and spirituality. This color was also associated with meditation practices: a color that speaks of mystery, magic, esotericism. The puple is the color of the whirling cosmos but also the color mentioned in the famous song Purple Rain. Musical icons like Prince, David Bowie and Jimi Hendrix have in fact used shades of purple bringing it to the forefront of pop culture as a symbol of creative expression.
In theater wearing purple brings bad luck, the roots of superstition have a foundation of historical truth. In the Middle Ages and in the early Renaissance the period, in which the theatrical life was the most flourishing, was that of the carnival which, at its conclusion, gave way to Lent. During the 40 days prior to the resurrection of Christ, the Church imposed the closure of the theaters on which purple cloths were affixed as a sign of mourning and penance.

Spring / Summer 2019 is tinged with shades of purple, pop, ultraviolet, lilac, lavender and amethyst that appeared on the catwalks of the season. A color that blends with white, gold and blue also for its cold shades, but which is therefore a valid one for seasonal colors.