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Show your flag

From 7 to 10 January 2020 Pitti Immagine Uomo brings together the most important players in menswear and contemporary lifestyles to Florence. A multitude of voices gives rise to unique moments of discovery and debate, an increasingly multi-faceted experience that is capable of revealing next season’s trends and, at the same time, offering input in order to understand, in advance, the challenges and strategies of global fashion retail. The winter edition of the fair will be colored by special projects from fashion scenes that are distinguished by their creativity, respect for tradition and with an eye towards the future. The increasingly precise venues will showcase a selection of brands that offer a prompt response to market demands. The calendar of events and special projects will be enriched by prestigious names. In a fast and fluid world the Pitti Immagine style is confirmed as a vital compass guiding the choices of the global fashion community. 

This time Pitti is talking flags. A rectangle of material, an inlay of lines, colors, and designs, the Pitti Immagine flag flutters in the snap taken by the prominent photographer Franco Pagetti for the campaign dedicated to the winter fairs. Fabrics in constant movement, they are not unlike the clothing we wear: mobile symbols of identity, belonging, thought, feeling. A flag is never a silent fabric, it always has something to say; it consistently arouses emotions because it speaks in universal messages. It is expressive, enthusiastic, insolent. It flutters, falls, is lowered, raised, carried and folded. Flags are beautiful geometrical compositions; they give pleasure to the people who see them flying. Pitti is like the United Nations of Fashion where every brand has its own flag, but also where each one of us can become our own flag.