Pitti live movie
Pitti Immagine Uomo 2018 opens from 9 to 12 January in Florence at the Fortezza da Basso and other venues, unveiling a new panoply of men’s latest fashion design trends and soulful exhibition projects.
Pitti Immagine Uomo – the international reference for men’s fashion collections and for launching global lifestyle projects – is an international exhibition that aptly reflects the latest fashion trends as part of large-scale projects. This edition offers a special focus on athleisure and sections on the latest styles and research in menswear today, including fashion-forward areas. The list of participants includes new generations of artists from all over the world, cutting-edge design and high-end underground brands, and a-gender collections as well as the most avant-garde proposals, alongside international talents. As always, the core of the event are quality classics and brands that focus on technical and sports wear, hosted in the unique setting offered by the Pitti Immagine Uomo venue.
PITTI LIVE MOVIE is the main theme of the winter shows, where film making takes the lead role. Pitti Immagine Uomo 2018 has been turned into a Film Festival, with styles in its various sections interpreted as different genres – from thrillers to adventure, action and sports films up to spy-stories – each hosted in pavilions turned into rooms in which to enjoy the show. The central square of the Fortezza da Basso will be a lively space with huge billboards and posters announcing the programme, which includes blockbuster films but also cult and indie productions.