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Men’s fashion reference coming to you in January

In January, Florence showcases menswear at Pitti Immagine Uomo. A key event for buyers, journalists and trendsetters to discover contemporary styles and the designers of the moment.

The 91st edition of Pitti Uomo marks a step forward in the evolution of the event. With its listings and layout constantly changing, Pitti Uomo captures the latest fashion vibrations and turns them into new projects. The January special programme of events goes beyond the dualism between a fair and a fashion week, reaching new formats that combine design research, communication and substance.

“Tell me how you dance and I’ll tell you how to dress”. Pitti Dance Off is the guiding theme of winter Pitti Immagine shows. Dance as an expression of the self, of your body, energy and joy of living and performing. Body language comes in multiple expressions, together with the multifaceted freedom of personal styles shared by the worlds of dance and contemporary fashion.

“Pitti Dance Off – says Agostino Poletto, deputy general manager at Pitti Immagine – is an invitation to express yourself and your own body and style. This is the approach that has always brought the world of dance to fashion: the ultimate essence of diversity and freedom of a personal style. We will dance and talk about dance, of any kind, and whatever that means today. The pleasure of moving to the sound of music, alone, in a couple or in groups. This is to say that next January we’ll be dancing – and dressing – just as we like and choose to… as long as it’s in tune with Pitti Dance Off!”

Pitti Dance Off will be interpreted with the usual ironic touch, invading the Fortezza da Basso with street dance and contests, with sets and an installation created especially for Pitti Immagine Uomo.