A quick preview of men’s fashion
Pitti Immagine Uomo is the global reference event for menswear and contemporary lifestyle in Florence, running from 8 to 11 January 2019.
The exhibit has evolved over time to showcase the most topical fashion trends through uniquely styled projects. An ever more precise layout reflects on the one hand the accurate work that goes into choosing various fashion sections, on the other the study of new ways of presenting garments. Displays and set-up projects are designed to showcase the best of brand new mixes, but also to highlight some new identities in men’s fashion.
This edition’s focus is on areas that make a difference in menswear research today and value forward-thinking ideas. Projects combining a passion for outdoors and a fashion-oriented attitude unveil the souls of the athletic-minded man and the creativity of young international artisans. Alongside a new generation of talents from Northern Europe and the Far East, come high-end streetstyle and cutting-edge design tips. All this without forgetting the heart of tradition at Pitti Immagine Uomo, the excellence of companies producing new classics, along with brands creating modern sportswear.
Pitti Box is this year’s theme at Pitti Immagine Uomo – a tribute to the common trait of being a Surprise Box: extraordinary containers for ideas and innovation that you can open and change season after season with the newest vibes in fashion and lifestyle. The central square at Fortezza da Basso has been turned in to a large indoor arena where you can share food, ideas and relaxing moments – while other Boxes are functional and entertaining, encompassing the hall and pavilions.