The trend for 2019
Named colour of 2019, Pantone Living Coral is the essence of modern life, manifesting itself in the nature that surrounds us while showing a lively presence on social media.
For 20 years, Pantone Colour of the Year has influenced creativity in the various sections of fashion, beauty, design and lifestyle. The colour choice of the year is the result of careful evaluation and trend analysis. The inspiration comes from the most varied fields, such as the world of entertainment, cinema, art and new lifestyles. The influences can also derive from new technologies, materials, textures and effects that have an impact on colour, from the most important social media platforms and even from sporting events that capture international attention.
Lively yet delicate, PANTONE 16-1546 Living Coral envelops us with warmth and affection, infusing comfort and optimism in an ever-changing world. With a dominating digital technology and social media becoming more and more an integral part of our daily life, we seek authentic and engaging experiences that allow us to establish personal bonds and intimacy. Sociable and lively, PANTONE 16-1546 Living Coral enjoys an engaging nature that inspires carefree activities. PANTONE 16-1546 Living Coral symbolizes our innate need for optimism and happy pastimes and embodies our desire for playful expression. In its grandiose, albeit more elusive submarine manifestation, this vivifying and effervescent tonality enchants the eye and the mind. At the centre of our vivid natural colour ecosystem, Pantone Living Coral recalls how coral reefs are a rainbow of colours.