He gets up in the morning, puts on his round-framed eyeglasses, prepares breakfast. The light filtering in from the window provides an interesting stimulus for his passion: cinema. He takes a few shots with his Super8, a small television camera of vintage taste.
Later, on his bicycle, wearing a pair of dark glasses recalling those of the ’fifties, he flies off to work. He puts on a black shirt and, again wearing his glasses, with great elegance and dedication we watch him serving tables at a café.
Carlos realises he’s being watched: hidden behind a column, a mysterious blonde girl is shooting pictures of him with a Super 8 ciné-camera. It’s his girlfriend, who wants to surprise him! The scene ends with a smile.
The square used as the location is the same in each of the four campaigns shot so far. One wonders whether the actors of Frames of Life will meet each other one day…
Do you like Giorgio Armani’s new campaign? Watch the video and leave a comment.