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Influences, styles and exceptional artists

Two forms of art – music and fashion – work in tandem, complementing each other perfectly in a constantly evolving combination with a shared objective: creating  unique pieces that tickle the public’s senses. Fashion touches the eyes, while music penetrates the body with rhythm and sound.

Styles range from rockabilly to mod, from glam to punk, from new wave to disco, from hip hop to techno, and are accompanied by iconic video clips, record covers and brands mentioned in the lyrics. Fashion and music have always interacted and together continue to give life to a journey in which the stage is turned into catwalks and musicians into stylists.

This relationship comes from afar, from Elvis’ quiff and David Bowie, Freddie Mercury and Madonna’s outrageous and socially disobedient outfits. George Michael’s video Freedom ‘90 was a poster of the time, boasting top models including Naomi Campbell and Linda Evangelista, while Kate Moss later appeared in a variety of music videos, up to Carla Bruni with her unforgettable Quelqu’un m’a dit.

Singers and stylists all contribute to mutual success. “I think fashion and music go hand in hand and so they should. The artist’s job is to create the imagery that harmonizes the music” says Lady Gaga, who has collaborated with many fashion brands such as Tom Ford and Versace. Unlike past music icons, which unintentionally dictated trends – like Kurt Cobain and his checked shirt – some singers today heavily rely on designers to play up their style, becoming exceptional testimonial, such as Selena Gomez, who has lent her face to Coach campaigns, and more recently Lana del Rey flanked by Jared Leto in the Gucci Beauty campaign.