What’s hot in the men’s fashion department in the US
The upcoming New York Fashion Week, from 11 to 18 February, will go down in history perhaps more for the significant changes it is making on the global scene more than for its designer collections.
With the aim to find a more modern formula better fitted to customers’ needs, the American fashion world has handed over to the Boston Consulting Group the task of setting up the catwalk schedule and venues. The new system has allowed to shorten the journey from the catwalk to the shops, department stores and boutiques.
“Not only stylists and buyers but every one else is complaining about the runs. Particularly end clients who are very confused by social media” said Diane Von Fustenberg, President of the Council of Fashion Designers of America, “The fact that you can see pictures of the catwalks in real time on Facebook and Instagram for instance makes people want to buy clothes and accessories that won’t be in the shops before six months, while the catwalks should be meeting the needs of our clients”.
A string of designers have been trying to bridge the time lapse between shows and sales. Jeremy Scott has made sure that Moschino garments are available in store immediately after the show. Tom Ford has also followed up on Diane von Furstenberg’s recommendations and has found an alternative solution by opting for a more intimate venue and ditching large London spaces in order to allow clients to get a closer look at his collections.