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The starred chef comes to Florence for the new opening

On 10 January 2018 the Maison will inaugurate the Gucci Garden inside the historic Palazzo della Mercanzia in Florence, where the Gucci Museum was located. The opening is set to coincide with Pitti Immagine, to mark the date in a place that is a symbol of Florentine culture and fashion.

The Gucci Museum project was born in 2011 on the occasion of the brand’s 90th  anniversary. Established in Florence, over time the name has become synonym with taste, style and quality worldwide. The museum was conceived with the specific purpose of celebrating the history of the Florentine fashion house, giving a space to art made by contemporary artists.

After a short period of renovation work, in January 2018 the Gucci HQ will regain the 14th century building located in Piazza Signoria. Designed by creative director Alessandro Michele, the entirely renovated palazzo will host a boutique with unique items on sale, a restaurant directed by three-starred chef Massimo Bottura, and an exhibition area dedicated to fashion and visual art collections.

Massimo Bottura’s participation in the new Gucci Museum project is an absolute novelty and creates a link between fashion and food. Bottura is indeed one of the most famous names in the catering world. He was one of the first chefs to receive three Michelin stars and his Osteria Francescana in Modena won first place in 2016 on the 50 best restaurants in the world list. His refined culinary art is the result of influences that come from fashion, design and music. The synergy between Massimo Bottura and Gucci is becoming ever closer, as Massimo had already taken part in the second episode of The Performers / Gucci Stories to explain how legendary jazz musician Thelonious Monk was the inspiration for the Osteria Francescana dishes.