A tribute to britain fashion in ’60s
The V&A will open the first international retrospective on the iconic fashion designer Dame Mary Quant. The exhibition will explore the years between 1955 and 1975, when Quant revolutionised the high street, harnessing the youthful spirit of the sixties and new mass production techniques to create a new look for women.
Mary Quant personified the energy and fun of swinging London and was a powerful role model for the working woman. Challenging conventions, she popularised the miniskirt, colourful tights, and tailored trousers – encouraging a new age of feminism. The mini skirt would go on to become an icon of the time and spark a new creative scene in London and beyond. The show will explore some of Quant’s most memorable moments from collecting her OBE to the evolution of her rising hemlines. The exhibition will look at her collaborations with manufacturers, diversifying into underwear, hosiery and cosmetics, all made to her designs, and packaged with her distinctive daisy logo. It will also explore her own line of dolls, known as Daisy dolls, a rival to Barbie.
Jenny Lister, co-curator of Mary Quant at the V&A, said: “Mary Quant transformed the fashion system, overturning the dominance of luxury couture from Paris. She dressed the liberated woman, freed from rules and regulations, and from dressing like their mothers. This long- overdue exhibition will show how Mary Quant’s brand connected with her customers, how she made designer fashion affordable for working women, and how her youthful, revolutionary clothes, inspired by London’s creative scene, made British streetstyle the global influence it remains today.”
From small boutique to international label, Quant revolutionised British fashion with energy, flair and rebellion. Mary Quant at the V&A will feature never before seen designs and provide an unrivalled insight into the career of one of Britain’s most revolutionary and important fashion designers.