A quintessentially Italian label’s success story, made of dreams and determination
Some lives are like fairy tales. And some people are legends. Salvatore Ferragamo — with his eyes full of dreams like a teenager and “nothing to lose” determination in his bones — took off for the New World and intuitively knew the road to success: Hollywood, a cutting-edge showcase for his shoes.
A creative mind never stops and an ambitious spirit feeds off the flame of innovation. Ferragamo’s clear-eyed business sense made him consider the pros and cons of industrial and craft production. He came back to Italy and created a new production chain that combined the best of each approach and did away with the downsides. The result is pure excellence: Italian-made quality paired with the efficiency and speed of industry.
Salvatore Ferragamo shared his work with his family and left behind a project for turning his footwear company into a high fashion label.
When he passed away, his wife Wanda and their children — each with their own character and approach — took up his challenge. There was Fiamma, known for her elegance and creativity, who passed away prematurely at 57 years old and is the namesake of a coveted line of bags, with refined rounded lines, practical for everyday use with handles and a shoulder strap. His daughter Giovanna — reserved but equally talented — focused on designing and developing clothing. His daughter Fulvia was in charge of silk accessories. And his sons Leonardo, Ferruccio and Massimo took charge of management and expanding Ferragamo worldwide.