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A piece of America at the heart of Florence

In 2011 the Hard Rock Cafe Firenze landed in Florence, housed in what used to be the historic Gambrinus cinema under the porticoes in piazza della Repubblica. Bang in the centre of town, this American style diner showcases an array of musical instruments from across the world providing an ideal setting for anyone who is looking for a balanced blend of music, food and fun.

The Hard Rock Cafe is known the world over for its traditional American menu as well as for serving up artfully presented local dishes. A modern version of american diner is offered in Florence, with a choice of locally sourced dishes such as hamburgers made of Chianina beef, steak and peaches and hamburger and pears.

The Hard Rock was set up in Florence with the stated aim of bringing Rock’n Roll to the centre of town. Italian and international bands perform regularly on its stage. The cafe also hosts over 60 keepsakes that belonged to great rock artists such as John Lennon and Elvis Presley, just to name but a few, which are part of the wider collection – the Hard Rock International – comprising some 74,000 pieces. With a historic setting in the former Gambrinus cinema – one of the most beloved by the Florentines who have never quite forgotten it – the venue has gone back to its former glory thanks to the winter lineup of great rock bands.

From December onwards the Florence Hard Rock Cafe will be bringing back to life the old cinema screen that was left in its original place when the building was repurposed. Every Sunday afternoon the café will screen a free film as part of a programme to show music-themed movies, ranging from the classics – Grease, School of Rock, Blues Brothers – and many more, as a way of bringing cinema and music together in this magical venue at the heart of Florence.