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How to wear flowers in style


Floral prints we also expected for the 2016 spring collections. With warm colours, bright shades, paisley maxi graphic prints and floral designs reminiscent of fantasy worlds, it will be impossible to resist the urge to go floral.

The hippie style flower child is all about loose clothing, light, floating, sometimes psychedelic colours with motifs printed in green, blue and ochre. Etro has always been inspired by patterns and Arabic motifs reinterpreted in a flower power spring version with colour block paysley on light tunics with large prints.

Floral dresses are by definition romantic, so you can be ready to live spring as the season of love. Valentino adopts the trend of the moment thinking of a contemporary woman who loves flowers without too much frill, inspired by Hawaiian palm trees, sunsets and colourful hibiscus flowers to make your dream island come true. Hawaiian orchid prints become charming and sweetly nostalgic when spread over short long-sleeved crepe de chine, oversised cardigans embroidered on pleated skirts and silk twill scarf for an all over effect.

We can’t speak of flowers without thinking of the Gucci Flora print, a timeless icon that comes back each season on accessories, shirts and bags. The Flora print was founded in 1966, when Princess Grace of Monaco visited alongside husband Prince Rainier the Gucci shop in Via Montenapoleone and was honoured by Rodolfo Gucci with a special gift, a floral pattern created especially for an original silk scarf by artist Vittorio Accornero.

The motif comprises nine flowers bouquet for all seasons with berries, butterflies, dragonflies and insects painted with wonderful elegance, rich colours and fine craftsmanship, a symbol of Gucci‘s long past and bright future.