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Pitti Uomo 100, Taste 15 and more, the great events that everyone is eagerly waiting for

Get ready for an energy boost! After a year of events in digital format because of the Covid-19 pandemic, finally, with the arrival of summer, the world of international trade shows gets its breath back: Pitti Immagine will be held face-to-face again! And everyone is responding to the famous Florentine fashion event’s roll-call.

Per the original schedule, It will all begin in June 2021 with a very important date: the 100th show of Italy’s major menswear fashion event, which every year dictates men’s fashion trends with special guests and unforgettable performances. Pitti Uomo will be held from June 30 to July 2  at the Fortezza da Basso, with all the necessary protective measures to ensure the safety and wellbeing of visitors and exhibitors. 

Same location and same dates also for Pitti Bimbo. Always at the Fortezza da Basso the eagerly-awaited Taste show, the event devoted to top-quality food and contemporary culinary culture, from June 27 to 29 (dates to be confirmed). Pitti Filati, instead,‘moves’ to the Stazione Leopolda and will be held from June 28 to 30.

Stazione Leopolda will also be the charming setting of Pitti Fragranze, the event celebrating the best of international artistic perfume-making, a unique olfactory experience taking place from September 17 to 19.

Of course, as Agostino Poletto, the General Manager of Pitti Immagine, explains: “All the summer events will see a seamless integration of the digital and physical format, in order to expand the breadth and depth of the services provided”. Raffaello Napoleone, Pitti Immagine’s  Managing Director, tells us  that everything has been done being “fully conscious that we need to monitor the evolution of the health situation very carefully to be ready to act promptly in all circumstances”.