Eyes on fashion
Fashion photography is an integral part of culture and history. A very fortunate combination that has always gone on and that has seen its birth and explosion in the twentieth century.
Today fashion photography is exhibited in museums and in places where it can be admired or even purchased by masters such as Helmut Newton, Peter Lindbergh or Karl Lagerlfeld. It has become normal to be able to visit exhibitions dedicated to these artists of photography, but in reality it is a very recent custom. Their names are often associated with advertising campaigns, magazines and grand stars of music and cinema. Mario Testino is a Peruvian fashion photographer who worked for major magazines such as Vogue and Vanity Fair. She reached the pinnacle of success when Lady Diana chose him for a report on her published in Vanity Fair in 1997, then photographing the most important stars of the last decades.
Steven Maisel has been attracted by female beauty and models since his youth. As a kid, instead of playing like all his peers, he loved to paint taking inspiration from magazines like Vogue or Harper’s Bazaar. Speaking of fashion photography, naming Steven Maisel is mandatory and there is no model that has not posed for him.
Richard Avedon‘s photographs have helped define the conception of style, fashion and culture of the last 50 years. He was the most influential post-war fashion photographer and is considered the greatest American portrait painter of all time. He knew how to bring emotions into the world of fashion, thanks to his ability to capture the personality and soul of his subjects.
Guy Bourdin has worked for Vogue and Harper’s Bazar, the themes of his photos are: life, death, sensuality and sexuality. He preferred photographers with red-haired models with fair skin and his photos are also exhibited in prestigious festivals such as Le Rencontre D’Arles 2019