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Fashion plays Football


On the occasion of Pitti Immagine Uomo 94 the Fondazione Pitti Immagine Discovery will present FANATIC FEELINGS – Fashion Plays Football, an exhibition curated by Markus Ebner, founder of German fashion magazines Achtung Mode and Sepp Football Fashion and contemporary art critic Francesco Bonami.
Through a broad multimedia presentation, FANATIC FEELINGS will highlight the pioneering impact football has had on the world of men’s fashion igniting the fusion of tailoring and sportswear early on. With the World Cup 2018 held in Russia and Eastern European aesthetics currently dominating contemporary fashion, FANATIC FEELINGS is ultra timely.
Designers create football team uniforms or entire collections inspired by the sport, footballers take front row seats at fashion shows or even star as models in campaigns. The show will include Karl Lagerfeld and Hiroshi Tanabe illustrations of famous soccer players and an extensive look into the rich Sepp Football Fashion archives from 2002 to 2018 as selected by Francesco Bonami featuring players such as Kaka, Edinson Cavani, Jérôme Boateng or Mesut Özil. The show will include screenings of Zidane: A 21st century portrait, the documentary by artists Douglas Gordon and Philippe Parreno.
There will also be new exclusively commissioned photography and design projects. The exhibition will also trace the lives of soccer icons and fashion enthusiasts such as George Best, Eric Cantona or Gigi Meroni, who helped launch the close ties between football and costume. And a special Street Style section will highlight fashion plates like David Beckham, Neymar and Franck Ribéry on what they wear after training or game.
Inside FANATIC FEELINGS there will also be a space for AZZURRA, the project room curated by Undici magazine dedicated to celebrating the history, elegance, tradition and values of Italian football, in a moment that also marks a new start for the football system on the 120th anniversary of the Figc [Italian Football Federation]: unique images, videos, interviews and cult objects that have left an indelible mark on the history of “Gli Azzurri” – the Italian national football team.