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The master of prints

Emilio Pucci was a revolutionary designer who conquered the women of the world and continues to do so today with new collections and unforgettable prints.

Emilio Pucci‘s revolution first addressed shapes, freeing women from rigid and structured clothes, thick padding, corsets and petticoats that constricted the body. An act of liberation in stark contrast to the designers of his time, driven by the desire to free women, giving them a lightness in unprecedented movements. Dresses, trousers and tops with essential models and flowing lines followed the natural silhouettes of the body. But Emilio Pucci also left his mark on another revolution that involved prints and an unprecedented mastery in the use of colours and shapes. In his workshop in the Pucci palace in Florence, Emilio Pucci designs  prints and patterns to be reproduced on silk, working closely with local producers and manufacturers.

Natural landscapes of the Mediterranean, exotic cultures, city images and optical drawings: Pucci offers dreamlike visions in the same intense and sensual colors in his models, with unprecedented mastery. Each print is actually a work of art on canvas: graphic colours, abstract designs inspired by Sicilian mosaics, heraldic symbolism, batik technique, African motifs. Pulsating geometric motifs of energy that become part of the female wardrobe, a boldness that earned Emilio Pucci the nickname The Prince of Prints. And then, a wide range of colours and shades – lemon yellow, Emilio pink, lavender, blue, mint green – are the hallmark of the Pucci style. Instantly recognizable, Pucci’s colour combinations express joy and emotion, while maintaining a certain essential in the style of models and dresses.

The legacy left by Emilio Pucci continues today to be a driving force for the brand and a milestone in the revolution of the concept of Italian luxury in the world.