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Enjoy the colour of the moment

We’ve found out for you what it means to love blue in all its shades, a classic colour that never ceases to be loved and worn.

Deep blue, light blue, navy blue and indigo: blue is expressed in many shades, filling our lives from the depths of the oceans to the vastness of the sky. A primary colour that appears in almost every collection, from Roberto Cavalli to Sergio Rossi, from Ermanno Scervino to Emilio Pucci. An unfailing tint that only apparently belongs to the past. Blue, even its deepest and vibrant tones tending towards royal blue, appeared on the catwalk in the mid-80s as an alternative to another primary colour, red. In those years blue was seen as an erotic force that was capable of undermining red, especially in footwear and suits.

Navy blue has another story, as it’s perceived as a more reassuring hue, but at the same time can revolutionize the wardrobe of half the world. In the 2000s no designer failed to resort to blue, sometimes preferring it to the sexy and aggressive black raven. An aesthetic that also recalled the military uniforms and echoed the American missions in the Middle East, which turned navy blue into a committed and intellectual colour, aimed at intelligent women and men who are able to live the present without thinking too much about an uncertain future.

Indigo on the other hand has made it through the history of mankind and the millennia, but was forever impressed in the fashion world when denim was invented. The first jeans used natural indigo dye, and until the early 20th century they were used exclusively as work clothes. Indigo was nevertheless destined to success, as its popular and iconographic nature made it a trendy colour, bringing a working class tint to the general public.