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Enjoy the Burberry legacy

Founded in 1856, Burberry is a luxury brand with a quintessentially English flair.

Burberry’s success story is based on the simple idea that clothing must protect you from British weather. Thomas Burberry was only 21 when he invented the gabardine, a legendary fabric still used in the brand’s collections, a breathable and waterproof fabric, a real revolution in fashion. The Burberry trench coat in gabardine was invented during WWI. The functional design includes shoulder straps for attaching military equipment such as gloves and whistles, grenade rings, wind breaker flaps and rain flap to allow water to run off the garment.

The Burberry tartan motif, which is now a registered trademark, was introduced as a lining for rain-wear garments. At the beginning of the 20th century, Burberry organized a competition to design a new logo for the brand. The winning design is inspired by 13th and 14th century armours exhibited at the Wallace Collection in London. This is how the equestrian rider’s brand was born, remaining the Burberry logo for over a hundred years. In 2018 Riccardo Tisci was appointed creative director, not only revolutionising the design but also the brand’s communication style. After a few months, Burberry launched a new logo and monogramme with Peter Saville, starting a new course in the history of the brand that would blend modernity and tradition. In 2018, Burberry celebrated diversity and inclusion by decorating the February collection with rainbow vintage check and making donations to three organizations that support LGBTQ+ rights around the world.