A new logo and the new collection
A new course begins in Burberry‘s history and heritage. This year Burberry’s creative director is Riccardo Tisci, who introduced a new logo and a new monogram created together with Peter Saville. Here is a glimpse of a collaboration that will revolutionize the fashion world.
Burberry is the English luxury brand par excellence, a brand known all over the world thanks to the Gabardine, which was invented in 1879 by Thomas Burberry. The cotton was made breathable thanks to tiny openings, while the compact structure prevented wind and rain from penetrating the fabric. This innovation revolutionized traditional rainwear, which was usually heavy and uncomfortable. In 2018, the even lighter tropical gabardine was used for the first time for the Heritage trench coat, to give the Westminster model greater weight and fluidity.
Burberry distinguishes itself thanks to typically sartorial lines and classic outdoor garments that give shape to a modern silhouette. Archival motifs have been reused in a novel way, creating original scarves and linings for the iconic trench coat.
With Riccardo Tisci, Burberry is preparing a revolution that will showcase the brand’s gender fluid aesthetics and Tisci’s contemporary vision. After 10 years at Givenchy, on 17 September the new creative director will present his first collection for Burberry. “I’m really honored and happy to be part of Burberry as his new Creative Director and rediscover Marco Gobetti (Burberry CEO with whom Tisci worked for Givenchy in recent years). I have enormous respect for the British heritage of Burberry and its appeal all over the world, and am really excited about the potential of this exceptional brand”, commented Tisci about his new role.