Giorgio Armani’s 85 years
King Giorgio Armani has just turned 85 and his fashion continues to look to the future.
Giorgio Armani is synonymous with elegance and Italian production worldwide, with his kingdom lasting since 1975, the year in which he decided to found his own brand. Born in Piacenza in 1934, Armani approached fashion by accident in 1957 after leaving the Faculty of Medicine in Milan. His signature traits emerged immediately in the Armani collections: women’s jackets modeled on male ones and unstructured shapes that become a uniform for emerging career women in need of practicality and elegance. The same revolution was applied to the then too rigid men’s clothes with his signature floppy jackets, soft fabrics and faded colours, returning an image of a man who is elegant, yet not austere, vain, but not extravagant. His fashion was an instant success among celebrities, but was also cherished by the wider public, who saw his collections as the answer to the demands of those times, as wearability is one of Giorgio Armani‘s fashion values. Giorgio Armani‘s success went global, thanks also to the joint work with the world of cinema, one of his greatest passions.
In 2000 the Solomon R. Guggenheim museum in New York dedicated a celebratory exhibition to him, collecting 500 dresses, ranging from suits with unstructured jackets from the 70s to dresses for career women of the 80s in blacks and grays. One section is dedicated to outfits that are carved in the collective memory for being worn in some of the most famous Hollywood films and on red carpets by great movie stars, who to this day maintain a special bond with this brand.
His name leads the way in the world of fashion and accessories with the Giorgio Armani, Emporio Armani and Armani Jeans lines. His style rhymes with contemporary luxury and elegance, modernity and class, equally expressed in his Armani Casa furniture and accessories line.