Brioni collections are the global reference when it comes to men’s tailoring. As masters of excellence, Brioni tailors preserve all the brand’s sartorial know-how. Each dress is made to measure, according to a timeless style that finds deep roots in the Roman sartorial tradition. Tailoring has always been part of the Brioni history and its territory of origin. Since 1959, Brioni has chosen Penne – an evocative village in the Abruzzo region – to open a workshop of industrial proportions, setting up an ambitious company called Brioni Roman Style, which has been developing an innovative concept of prêt-à-couture for years.
The Brioni suit, the ultimate expression of the brand’s style and tradition, is the number one choice of the most influential men in the world – a symbol of elegance, refinement and personality. From the cutting process to the last ironing stage, Brioni tailors are familiar with all the steps required to make the perfect suit with all its details, the emblem of sartorial knowledge handed down from generation to generation. The Brioni dress gently touches the body and sculpts the male silhouette with absolute precision. In order to safeguard the brand’s sartorial tradition, in 1985 Brioni opened the Scuola di Alta Sartoria in Penne, aimed at passing on sartorial knowledge to the new generations of tailors. Established in Abruzzo, the school is nowadays a jewel of Italian know-how. Training in-house tailors is what distinguishes Brioni in the universe of men’s tailoring.