The Spring Summer campaign
Collaboration is the essence of Bottega Veneta. Every campaign tells something unique and original about our world. Tomas Maier, creative director at Bottega Veneta, created the Art of Collaboration project in 2002, involving world-famous photographers and artists in the creation of the Maison’s seasonal campaigns. Over 1,000 photographs, organized by season from 2002 to 2016, document these exceptional collaborations.
Tomas Maier had planned everything from the beginning: since he took on as of Creative Director at Bottega Veneta in June 2001, he had in mind advertising campaigns that were not limited to simply promoting products. He had already thought of involving various artists to interpret his work, with dozens of points of view that would make sense as a total work of art.
Reflections, Bottega Veneta‘s Spring / Summer 2018 campaign, focuses on moving images. Conceived as a series, six distinct short films with a cinematic style, directed by Fabien Baron, will be screened as episodes on multiple platforms throughout the season.
The episodes are sure to become a reference point thanks to the engaging and innovative storytelling skills used, developed especially for mobile devices. “We have always told stories about our products and our brand,” explains Tomas Maier. “The evolution of the Art of Collaboration allows us to reach customers and entertain a dialogue under his terms”.
Discretion, quality and craftsmanship: since its inception in 1966 in Vicenza, Bottega Veneta has created new standards in the world of luxury. Born from the tradition of Italian leather craftsmen and famous for its extraordinary leather goods, Bottega Veneta is now one of the world’s leading luxury brands with features that have remained unchanged over time: exceptional manufacture, innovative design, modern functionality and quality materials.