Reading Time: 1 minutes

Lasting style and luxury

Casual fashion from Armani is now available in the exclusive Swiss Made collection designed to give men a modern, exclusive style experience.

Emporio Armani Swiss Made is the result of a close, successful collaboration between Swiss perfection and Italian elegance – both internationally recognised qualities. “I am really satisfied with the Swiss Made project. Personally, I have found it stimulating: the idea of combining technical research and aesthetics is a perfect extension of my philosophy as a designer,” said Giorgio Armani.

The sport collection features particular dials with special effects and treatments, concave stepped bezels and complex movements of indexes and hands, single-direction bezel on automatic models, rubber watch straps, metal bracelets and exclusive side inserts using alternative materials and finishes. The timeless, classical pairing of silver and black is used for some of the limited edition Sport Swiss Made models. These include a timepiece with steel dial, black aluminium bezel and bracelet with three rows of links and a customised folding clasp with button action. Even the more classical model in pale gold-plated steel, blue aluminium dial and blue canvas strap with customised gold-plated fastening is a must-have not to be missed.

The Classic collection has a whole different feel. Its inspiration comes from the 1930s-40s, a period of great elegance, much loved by Giorgio Armani. This collection has a slightly curved dial, matched with precious leather straps or elegant bracelets, crown with cabochon and a surprising range of soft, delicate colours.