An Italian collaboration
During the 2018 fashion week Alberta Ferretti presented her collaborative work with Alitalia for a new, elegant and timeless uniform. The collection dedicated to on-board and ground staff of the Italian company includes men’s suits and the women’s dresses made of fresh blue wool, a ‘seasonless’ fabric made of a thin and breathable fabric that ensures comfort and freedom of movement during flight and on the ground. The garments are personalized with buttons engraved with the A of Alitalia in satin gold and the waist of the women’s jacket is marked with a grosgrain ribbon branded with Italian flag colours. The new Alitalia collection stems from the need to meet numerous requests from the operating staff, with the aim of improving working efficiency. The uniforms combine practicality and elegance, ensuring that all personnel, both in flight and on land, enjoy comfort and well-being throughout the seasons, with comfortable and functional clothes. To this end the uniforms created by Alberta Ferretti, have been studied and designed by the stylist to take into consideration the advice and suggestions of Alitalia personnel.
For this seminal collaboration Alberta Ferretti decided to launch a capsule collection with iconic pieces, which can’t be missed. The white cotton t-shirt boasts the iconic Alitalia logo embroidered in contrasting colours on the front. The crew neck sweatshirt in dark blue cotton features the Alitalia logo too. The seasonless sweater in dark blue extra-fine Merino virgin wool is embellished by the contrast inlaid Alitalia logo on the front.