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The art of tailoring

Brioni barges into the new season with a legendary collection that brings to life all the style and elegance of made in Italy items.

The dialogue between Brioni and the most legendary men in the world opens a new chapter thanks to the 2017 advertising campaign, featuring Sir Anthony Hopkins. Considered one of the most fascinating and versatile actors of our time, over his fifty-year career Sir Hopkins has become the unrivaled protagonist of films, theater pieces and television shows alike. His iconic performances, the countless awards and his innate elegance make him the latest inspiration for Brioni men. An exceptional testimonial that best expresses the roots and Brioni tailoring tradition, projecting us in to the future.

Suits have always been the heart of Brioni‘s male tailoring. Made to measure, according to a timeless style that finds deep roots in the Roman tailoring tradition, suits are the utmost expression of the brand’s tailor-made excellence. A suit is always first choice among the most influential men in the world: a status symbol of elegance, sophistication and authority.
Among the wide range of seasonal clothes, Brunico and Madison are the two models that best interpret craftsmanship and Brioni design.
Fully handmade, Brunico is a one-piece suit with a double button closure. Every single detail is carefully designed to enhance the male silhouette with natural and casual elegance. Narrow shoulders, a wide waistband and fitting sleeves are coupled with a high waist that is perfectly balanced by the amplitude of the revers and the length of the jacket.
Madison is a tailor-made suit featuring a double-breasted button closure on the front, cut on the waist and chest. The lowered sleeves and straps give the ensemble a natural line and a contemporary male style.