All the nuances of the Florentine brand
Ferragamo boasts a precious heritage and refined craftsmanship that spans decades. Salvatore Ferragamo’s world is embodied in the history of the Florentine brand, which has contributed to making Italian style world-famous.
Salvatore Ferragamo believed that Florence was the Italian symbol of art and culture. This is why he chose to bring his brand to Florence, including these elements into his own history and image in a pulsating symbiosis, which continues in the brand’s ongoing collaboration with significant restoration projects relative to the city’s cultural and historical heritage. In 2016 Ferragamo contributed to the restoration of the Fontana del Nettuno in Piazza della Signoria.
Built in the heart of medieval Florence, Palazzo Spini Feroni has been a symbol of the Ferragamo brand and its headquarters since 1938. When Salvatore Ferragamo decided to purchase Palazzo Spini Feroni, he was fully aware of the cultural significance of working in such a historical monument. In 1927, returning from Hollywood as an established designer, he chose the city of Florence for his artisan tradition because the city is synonymous in the whole world with Italian artistic and cultural beauty. A few years later, he established his workshop in the famous building, which has become the heart of the Ferragamo world: a place to receive clients and press, take photographs and find inspiration.
The classic Florentine lace, paper, tree bark, raffia, hemp, fish skin and cellophane were used before and during World War II to replace the more flexible calf and kid skins, as well as crocodile. Immediately after the war, Salvatore Ferragamo invented techniques that used nylon and artificial raffia, while for evening shoes he produced an intricate embroidery of rhinestones and glass beads, creating truly unique uppers that still help to inspire the new brand collections.